Fred VanMagness Jr. and Meredith Warren of Lyric Consulting of Reading Massachusetts, came before the BoS at Thursday's work session, to present an overview of how they would go about marketing Moultonboro. They originally made a preliminary proposal to the town in February of 2016.
Question number one to the BoS was one that the town has had great difficulty in answering: what are the goals of a marketing plan? There has been no clear consensus on the answer to that question.
Mr. VanMagness stated that the first step in any marketing strategy is to come up with the master plan to guide the effort. He strongly advocated for involving all stakeholders in the effort to define the message and the hoped for outcome.
Chris Shipp made a good point in reference to the large number of people that don't want to do anything and want the town to remain exactly as it is. He said that for the town to stay the same, we have to do something, because it is changing. It's a bit Yogi Berra'ish, but the point is well taken. Moultonboro is not the same town it was 10 years ago and it won't be the same town in 10 years that it is today. As Walter Johnson added, we can sit here and let it happen and let destiny take its course or we can control it.
Something that would be of great benefit to the town would be to unite in some coordinated way, the efforts of the Planning Board, Master Plan Steering Committee, the Selectboard and other key groups to learn about what each is working on and to coordinate the work toward some common goals. There are a lot of opportunities for synergy among these groups, but more importantly, it will go a long way to make certain that everyone is on the same page and marching to the same drummer.
Without this, we run the risk of creating numerous disparate plans with disjointed conflicting goals.